My purpose in writing to you today is to share that your resume is a marketing document.
I think that many people relate to their resume as a static document, a generic summary or fixed list of where you’ve worked and what you’ve done.
In one sense, your resume is that. It is definitely an overview of your experience.
However, hopefully you are also sharing your accomplishments, what your professional focus has been, and what you have achieved so far in your career. Ideally, you’ll also share your dreams, your goals, and the difference you could make as an employee in a company or as a partner in a business.
Just like a company publishes a brochure or advertising flier, you will be telling potential employers or business partners about your history, your experience, and about what you’ve done and how you’ve done it.
In a marketing document, a company will provide information about the company and the product or service that the company offers.
You may be asking, if my resume is a marketing document, like a brochure or flier, what am I marketing?
I’m glad you asked! On your resume, you are marketing the commodity that you are offering to a potential employer or business partner — yourself!
This may seem like semantics, but I’d like you to consider that the perspective that you bring to your resume specifically, and to your career search as a whole, has everything to do with the way that you create and craft that document and the success and satisfaction that you experience in your search.
I hope this provides a new way for you to think about your job search and your resume!
I’d love to hear your thoughts about this concept.
Please use the “comment” feature to let me know what you think!