Cringe Worthy Cover Letters

If you’ve ever written a resume, a cover letter or a letter of recommendation, you know how important it is to balance being accurate with promoting yourself and your skills (or the person for whom you’re writing it, in the case of a letter of recommendation).

However, this young man clearly overdid it, as his cover letter to J.P. Morgan has become the laughingstock of the civilized world:

For freelance writers such as myself and others who love the written word and/or the process of career transitions, what’s the moral of the story here?

Perhaps it’s that promoting yourself can be taken too far, and if you’re bordering on obnoxious with your claims about yourself, it could be time to take it down a notch!

It’s definitely a funny letter, worthy of being mocked!  Enjoy!


Social Media to Impact the World!

For those of you who love social media and are interested in ideas and strategies to promote yourself, I facilitated and recorded a webinar on this topic for my writer’s group last night!

If you were on the webinar, rock on!  If you missed it, you can watch the recording here now:

Also, if you want to follow my freelance webinar facilitation company, Digital Transformation, on Facebook, you will be part of the in crowd and you can find out about upcoming webinars I’m hosting here:

As you may have guessed, I think social media is awesome and the opportunities and potential for you to promote yourself and advance your career or your business are gigantic.  While last night’s webinar was all about using social media to promote your writing, whether it is the great American novel or a freelance project, I think it was a high enough level overview that you will find it interesting and useful no matter what you’re currently working on.

Also, if you are a writer and you’re not yet a part of the Write to Impact the World meetup group, what are you waiting for?  While we are a group that meets in person and we are based in New Jersey, we obviously also do webinars and online events, we have an awesome message board, and we are interested in anyone, anywhere participating as much as they can.

So, if you haven’t yet joined our group, join for free now:

Once you join the group, post on this topic directly to our message board here:

Also, if you’re on Twitter, follow me @captkeating, and if you tweet about this topic, use the hashtag #writing4impact as this will be the hashtag that we use for the writing group going forward!

Thanks for your interest in this topic, and please comment and let us know your perspective on social media and using it to promote yourself!









Your Resume is a Marketing Document…

Dear reader,

My purpose in writing to you today is to share that your resume is a marketing document.

I think that many people relate to their resume as a static document, a generic summary or fixed list of where you’ve worked and what you’ve done.

In one sense, your resume is that. It is definitely an overview of your experience.

However, hopefully you are also sharing your accomplishments, what your professional focus has been, and what you have achieved so far in your career. Ideally, you’ll also share your dreams, your goals, and the difference you could make as an employee in a company or as a partner in a business.

Just like a company publishes a brochure or advertising flier, you will be telling potential employers or business partners about your history, your experience, and about what you’ve done and how you’ve done it.

In a marketing document, a company will provide information about the company and the product or service that the company offers.

You may be asking, if my resume is a marketing document, like a brochure or flier, what am I marketing?

I’m glad you asked! On your resume, you are marketing the commodity that you are offering to a potential employer or business partner — yourself!

This may seem like semantics, but I’d like you to consider that the perspective that you bring to your resume specifically, and to your career search as a whole, has everything to do with the way that you create and craft that document and the success and satisfaction that you experience in your search.

I hope this provides a new way for you to think about your job search and your resume!

I’d love to hear your thoughts about this concept.

Please use the “comment” feature to let me know what you think!

An effort to not suck!

Dear reader,

OK, so I get a sense that a lot of this blog, and others that I have created, have been primarily about me and my random musings about life, the Universe, and everything.

If I’ve learned anything from my journey in personal development recently, it is that the best thing that I can do is to make my blog, my business, and my life primarily not about me but about others and the contribution I can bring to them.

SO, in that spirit I would like to invite you (also known as the person reading this blog) to read some of the previous posts and the current posts (I’m going to start posting every day to the blog, suck or not!) and I would love to get your feedback on if this blog is valuable, informative, if you feel smarter and more worldly after reading it, or if it just plain sucks!

If it sucks, it sucks! I would rather know so that I can make it better!

Thank you in advance for your help with this very important service project! 🙂

Being part of the 5% — a new era for Transitional Tenses…

Dear reader,

I read a statistic recently that as many as 95% of blogs don’t last — they are started and then they are never updated, or they never get a following or never quite take off, and are eventually abandoned.

I thought that was an interesting statistic as I read or heard a similar statistic about small businesses (as in, up to 95% of small businesses and start-ups don’t make it, flop, shutter and close their doors in a very short period of time, a couple of years or so)…

Where did I hear these statistics?  Good question!  The answer is: I have no idea.  I guess you’ll just have to trust my short term memory for now, hahaha.

However, what I think is interesting about this is that the inherent lesson of this statistic, assuming it’s accurate, is that surviving, persisting and being consistent is most of the trick to being successful and effective — in blogging, and in life.

Most blogs don’t make it, meaning that just like small businesses, most endeavors are created and started in a flash of insight or creativity, but then for a variety of reasons, they just don’t make it.

The insight that I see here is that survival is already an accomplishment, and that expanding and growing the endeavor is the goal — not just keeping the business open but having the business thrive and prosper, not just having the blog still exist but consistently contributing to it, having more people reading and commenting on the blog, etc.

I want everything that I do — this blog, my freelance writing company, Transitional Tenses, as a whole, and everything that I’m up to in my life — be prospering, expanding, and growing.

One of the things that I see has been missing with this blog has been the inconsistency of it — my last post was back in February! (It’s now July.)

So, I intend of visiting the well more often, but I want those visits to be more valuable as well.  To that end, I want what I write or contribute to this blog to be valuable information that you can use in your life, , not just my general musings and thoughts, especially if you are interested in the written word and language!

Thank you for reading, and please feel free to leave a comment here or email me directly here: Email Transitional Tenses

Leaving on a Jet Plane…

… and I know when I’ll be back again! 🙂

Posting to my blog two days in a row?  Is that even possible?  Yes, it’s possible, and I know that because it happened!

I’m up early because I am leaving this morning for San Diego for weekend five and the completion of a one-year leadership and training and development program called the Team, Management and Leadership Program that I’ve been in with a wonderful, life-changing company called Landmark Education.

I’ve participated in several courses at Landmark, and I’ve gotten so much out of just this last one that I don’t even know where to begin!

But, I just wanted to chime in again real quick, since I was shocked at just how easy it is to post a new blog entry, and I intend on doing it much more often, perhaps even every day!  Gasp!

I will be sharing after this weekend what I got out of participating in this extraordinary program, especially in regards to how it has impacted and will impacted my writing, my self-expression, and my freelance writing business.

I also would like to share my experiences of San Diego, where I’ve never been before, and travel, which I quite enjoy, especially when I am able to do it with friends and respected colleagues!

Have you been to San Diego?  Do you like to travel?  Ever done an intensive, one-year leadership program?  Operators are standing by (or you could just comment!)

Writers are cool people

Dear world,

Because of an awesome writers group I created a few years ago and the awesome writers who have flocked to be in the group, I had the distinct pleasure and the high privilege the other night of meeting and hanging out with some remarkable people.

The thing that I’m left with from meeting some of the writers in my group and finding out what they are up to is just how easy it is to connect with others when those people are up to something, intellectually curious, kind, and willing to listen to others with an open mind.

In short, it was a fascinating meetup.

And it’s sparked a lot of interest in what we’re all working on individually, epecially blogging!  It seems that several of us are active bloggers, and I just can’t wait to find out what my fellow wordsmiths are thinking and writing about online.

As you can see, I’m also inspired to chime in myself and dust off my keyboard so I can swim around in the blogosphere with the other intellects! 🙂

So, while I won’t be around this weekend — yes, I’m going to San Diego to complete a one-year leadership program I’ve been participating in around creating teams and teamwork in any situation — I do encourage you to check out the rest of this blog, and do comment.  Comment early and often!

Also, why don’t you comment with the link to your own blog, so I can have the pleasure of checking it out and dropping a hello by your little corner of the web?

And, if you’re a wordsmith (if you have to ask, you are), and you’re not a member of the Write to Impact the World meetup group yet, for goodness’ sake, what are you waiting for!

It’s free!  Join now! 🙂  Write to Impact the World